Mixian Sense

Innovative, regional dining


Profile

Mixian Sense is a specialty restaurant serving a genuinely unique type of Chinese noodle called Mixian (米線) plus a fine selection of Yunnan and Sichuan dishes. Targeted at discerning individuals in the middle-income group, the brand aims to provide diners with outstanding products, excellent service and cosy ambience that always makes for a "Pleasant Mixian Experience".

Products

To differentiate itself from its competitors, Mixian Sense showcases a "hero" product called "Killer Hot Soup Mixian" which is both extremely spicy and completely new to the market. Its chefs also satisfy the needs of health-conscious younger diners with choices such as fresh organic vegetables and the famed mushrooms from Yunnan.

Places

Mixian Sense’s restaurants are strategically located in prominent areas of large shopping malls. Attractive wooden walls with blackboards and light green sofas paired with wooden tables and open kitchens make the outlets relaxed places for friends or family to gather.

People

In delivering on their brand promise of a "Pleasant Mixian Experience", Mixian Sense’s staff do all they can to deliver uncompromisingly excellent service. Ongoing professional training is offered to continuously raise standards. With all meals tailor-made for young adults, each restaurant’s key customers tend to be teenagers and growing families.

Prospects

Following its December 2012 opening of a first outlet in Tsing Yi, Mixian Sense is gradually expanding in the Territory. Its management remains confident that there is plenty of room for expansion across the Territory in the coming years.


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